Web page & registration redesign to increase cold-lead conversions for RePicture's professional development course.
Client
RePicture
Roles
UX Design
UI Design
Product Strategy
Tool Stack
Good Ol' Pen & Paper
Figjam
Figma
Timeline
March 2023 - April 2023
(2 months)
Team
Product Designer (Me)
RePicture Founder
RePicture Developer
Client
RePicture
Roles
UX Design
UI Design
Product Strategy
Tool Stack
Good Ol' Pen & Paper
Figjam
Figma
Timeline
March 2023 - April 2023
(2 months)
Team
Product Designer (Me)
RePicture Founder
RePicture Developer
Client
RePicture
Roles
UX Design
UI Design
Product Strategy
Tool Stack
Good Ol' Pen & Paper
Figjam
Figma
Timeline
March 2023 - April 2023
(2 months)
Team
Product Designer (Me)
RePicture Founder
RePicture Developer
Client
RePicture
Roles
UX Design
UI Design
Product Strategy
Tool Stack
Good Ol' Pen & Paper
Figjam
Figma
Timeline
March 2023 - April 2023
(2 months)
Team
Product Designer (Me)
RePicture Founder
RePicture Developer
Company
Company
RePicture is an online STEM community with a mission to increase diversity and interest in STEM through career development.
This project was for their online summer accelerator course, a STEM-focused professional development bootcamp. RePicture is focused on helping underserved high school and college students launch their STEM careers through professional development programs and a unique online profile page.
Before & After
Before & After
I redesigned RePicture's Accelerator Page from the ground up.
The page was designed to inform high school and college STEM students about RePicture's online professional development summer course, and to convince them to sign up.
Despite digital advertising efforts, RePicture’s Summer Accelerator Program wasn’t getting cold sign-ups. Warm leads, though more effective, required significant effort.
No Conversions
Although digital advertising led thousands of curious students to RePicture’s STEM Career Accelerator web page, none of them signed up for the course. The page wasn’t converting, so RePicture relied on high-effort warm leads, reaching out to previous program participants, educators, and companies hoping they would encourage new students and young professionals to sign up.
Original Hero Section
Original Award & Workshop Sections
Original Student & Employer Testimonials
Original Registration Form
.
Original Hero Section
Original Award & Workshop Sections
Original Student & Employer Testimonials
Original Registration Form
.
Project Goal
Project Goal
Having successfully redesigned RePicture’s home page & profile, I was asked to return to help increase the number of cold sign-ups for their Summer Accelerator program.
As a Human Computer Interaction Masters student, I worked on RePicture’s home page and professional networking platform. You can read more about that project in my RePicture Platform Redesign Case Study RePicture hired me again post-grad for this project.
Solution
Solution
I independently redesigned the Accelerator page, focusing on clearly communicating the value of the program, and the program Registration form, focusing on a guided, step-by-step experience.
Original Hero Section
users' choices clear.
About The Course Section
Users can access course info & register button anytime, as this section sticks to the bottom of the page on scroll.
Testimonial Examples
Partners Section
Course Information Section
Course content is explained in more depth than before, inspired by websitesadvertising similar products, all of which provide far more depth on course content than RePicture's original page.
Testimonial Example + Differentiators Section
Tuition Section
Original Hero Section
users' choices clear.
About The Course Section
Users can access course info & register button anytime, as this section sticks to the bottom of the page on scroll.
Testimonial Examples
Partners Section
Course Information Section
Course content is explained in more depth than before, inspired by websitesadvertising similar products, all of which provide far more depth on course content than RePicture's original page.
Testimonial Example + Differentiators Section
Tuition Section
Original Hero Section
users' choices clear.
About The Course Section
Users can access course info & register button anytime, as this section sticks to the bottom of the page on scroll.
Testimonial Examples
Partners Section
Course Information Section
Course content is explained in more depth than before, inspired by websitesadvertising similar products, all of which provide far more depth on course content than RePicture's original page.
Testimonial Example + Differentiators Section
Tuition Section
Outcomes
Outcomes
The redesign resulted in the first ever cold sign-ups for RePicture’s Accelerator program since the program launched in 2020.
First Ever Cold Sign-Ups (With No Advertising)
The redesigned Accelerator page generated the first ever cold sign-ups in RePicture’s history (directly from Google searches and word-of-mouth) — without RePicture doing any advertising whatsoever.
20+ Warm Sign-ups from Large Organizations
The redesigned page communicated the value of the Accelerator Program more clearly, resulting in quicker conversions from warm leads.
The redesigned page communicated the value of the Accelerator Program more clearly, resulting in quicker conversions from warm leads for the 2023 program. 14 universities across the country, and a handful of large STEM companies agreed to enroll 3 - 5 students and interns each into the program after viewing the new Accelerator page.
The redesigned page communicated the value of the Accelerator Program more clearly, resulting in quicker conversions from warm leads for the 2023 program. 14 universities across the country, and a handful of large STEM companies agreed to enroll 3 - 5 students and interns each into the program after viewing the new Accelerator page.
Design Process
RePicture decided to experiment with digital advertising for their 2022 program, expecting to boost sign-ups. However...
Design Process
RePicture decided to experiment with digital advertising for their 2022 program...
Design Process
RePicture decided to experiment with digital advertising for their 2022 program...
Reflections
My biggest challenge was delivering a thoughtful design on a tight timeline and budget. The solution? Time-boxing...
Reflections
My biggest challenge was delivering a thoughtful design on a tight timeline and...
Reflections
My biggest challenge was delivering a thoughtful design on a tight timeline and...
