Event Management Platform
Self-service web app designed for event organizers to create, manage, and sell tickets to concerts, festivals, and more.
Company
LineLeap
Roles
UX Design
UI Design
Product Management
Tool Stack
Good ol' Pen & Paper
Figma
Material UI
Timeline
Oct 2022- Dec 2022
(3 months)
Team
Product Designer (Me)
Developer
Company
LineLeap is a nightlife-tech startup with a mission to be the all-in-one customer & business facing nightlife platform.
I was hired as LineLeap’s first designer while they were going through the Y-Combinator start-up incubator. During my almost 4 year tenure, I became the Lead Product designer and oversaw all design at the company, including this project.
Before & After
I redesigned LineLeap's event management platform from the ground up.
Design Challenge
Event organizers weren’t using LineLeap’s event ticketing software. They were texting our CMO or using other companies' platforms instead.
Desktop First
Event organizers are often on-the-go, managing their events on the ground or meeting with partners off-site. In other words, they're managing their events more often from their phones than their computers. LineLeap's solution, optimized for desktop, didn't support this need.
Confusing UX, Janky UI
Creating an event in the first iteration of LineLeap's event management dashboard took users along a disjointed journey through multiple buggy screens that lacked basic elements (e.g. hover states on buttons). Like any first iteration, it was far from perfect.
Business Goal
Our business goal was to increase event organizers’ self-service use of LineLeap’s ticketing platform.
I set out to redesign the event management platform with the goal of making it more accessible to event organizers. My goal was to turn an intimidating and confusing experience into an approachable and straightforward one.
Solution
I redesigned the event management platform with a focus on a mobile-first experience and step-by-step event creation.
User research revealed that most event organizers and venue owners manage their work on the go. They’re on the floor of the venue, not sitting on a desktop in a back office, so the web-app had to work seamlessly on mobile.
New Event Management Process
Outcomes
The redesigned platform set a new foundation for LineLeap’s business-facing products & will allow LineLeap to acquire new clients.
100+ Projected New Clients
When the site launches, the redesigned event management platform will allow LineLeap to acquire a projected 100+ new clients according to LineLeap’s CFO, and will expand the company’s footprint with existing clients.
A New Foundation
Like the original event ticketing platform, the rest of LineLeap’s business-facing tools are not great. With the redesigned ticketing platform, our team set a new standard for design and development; the design language and codebase of the redesigned ticketing site will be expanded in the coming months to encompass a redesign of LineLeap’s entire suite of business-facing products.